Guerrilla Marketing? Bah! Try Bigfoot Marketing!

A day late and a dollar short, my friends.

What was originally going to be a post for Monday quickly turned into a Tuesday evening write-up.  Why the delay?  Well, as they say in every bad Vietnam flick out there... "We're in the $#@* now..."

Coffee... beer... Bigfoot marketing plan...

Meaning, we're deep into figuring out how to market this beast we call Bigfoot - Sword of the Earthman.

"Bigfoot with a broadsword..."

"Bigfoot the Barbarian..."

"Bigfoot of Mars..."

You'd think a marketing plan for a sasquatch fighting evildoers on a backwards alien planet would write itself.

Sadly, that was my first mistake.

Lesson #1... You know nothing about marketing.

Thankfully, as we get closer and closer to announcing a release date, I had the good sense to listen to a business-minded cousin of mine (thanks, Nate!)  His words to me, "Any business book will tell you how to research a marketing plan... you just have read up on it and start doing it."

Fair enough, but... um... where to start?  The last time I checked, Barnes & Noble had an entire section devoted to marketing and business and every time I searched "marketing plan" in Amazon I get a different set of books.  I write comics, I don't know how to sell 'em!

Lesson #2... They're not going to sell themselves.

Finally, after clicking and stumbling my way through numerous sites hyping their wares and spreadsheets, I stumbled upon an ebook by Mat Nastos for a whopping $4.99, "Comic Book Marketing 101".  At this stage, five bucks is a worthy investment when compared to the cost of printing.

Do I envision it will be the Rosetta Stone into the elusive world of profits?  Not at all, but at least it's a start.  And hey, now I know what a S.W.O.T. Analysis chart is...

Marketing 101... we'll keep you posted.

Or we can always fall back to the tactics outlined here...

http://www.bleedingcool.com/2011/12/19/afterwards-they-will-explode-comic-book-marketing-strategies/

Until next time...

Josh S. Henaman

Here we go...

“No one knows his name.”

“No one knows how he got here.”

“And after today… no one is about to ask…”

Bigfoot with a broadsword.

There’s your pitch. Well, sure, if you’re looking for the simplest four-word synopsis. If you’re looking for something with some meat on it… Bigfoot – Sword of the Earthman is a six-issue comic book involving America’s favorite gigantopithecus and his adventures in a far off barbarian world. A world of dinosaurs, warring tribes and… ah, more on that later.

But first, thank you for finding us. This is going to be the place to hear about the project. From finding an artist to submitting it to publishers (where we are right now,) we’re going to talk about it all. You’ll see artwork, interviews and hopefully few pitfalls as it navigates the waves and whims of the comic book and graphic novel world (but we’ll write about those as well.)

So wait, the first issue is done?

Yep, with twenty-two pages of killer artwork by Andy Taylor and outstanding colors by Thomas Bonvillain, the first issue of our sasquatch comic book, Bigfoot - Sword of the Earthman, is ready to go. It’s not available for purchase yet, but that’s kind of the reason why this blog was started (above is the actual cover of the first issue!) The decision was made to start getting some stuff out there and building awareness. After two years, it’s time.

Up next… more on what the book is actually about.

Oh, and be sure to "Like" us on Facebook for a sneak peak at the first three pages!

Have a good one,
Josh